Session 504 Executive Summary
For your reading pleasure — the Executive Summary of the 2010 SMPS Build Business Conference, Session #504, featuring Team Motley Crew.
Mike Plotnick, Vice President and Communications Manager with HOK, was first on the panel with "Building a Strategy." As a 'social media evangelist' within HOK, he and his team pioneered and proselytized a comprehensive social media program that is admired throughout the architectural profession. The program includes a platform of blogs, videos, photos, and conversations authored by creative HOK folks around the world. Mike told us why HOK developed the program, how they engaged their people, and what the results have been.
Allison Brooks is Director of Business Development with Winter Street Architects in Salem MA. With the segue from HOK to Winter Street, we moved from the giants to a much more typical design practice — a regional architecture firm with 20 people. Her focus was "Building Engagement" through social media, both inside and outside their firm. Remarkably, more than half of their firm, including the Founding Principals, are actively participating in writing articles for their blog, with Allison orchestrating the overall effort. She told us what they were doing and how it has affected their business development efforts.
Gina R. Miller, Managing Partner of DMD Insights, came from the world of Madison Avenue PR and advertising. Today's she's a strategist in the AEC Industry, connecting brands to core audiences. The focus of her presentation was "Building Influence," and she used case studies to illustrate how to reach a broader audience and build relationships, thereby enhancing reputation and influence. Most importantly, the examples are relevant to design firms of any size.
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